Asulia in Whole Foods Dedham, MADec 2013
Today is a special day over one year in the making. Beginning on 12/10/2013, you’ll be able to buy Asulia chickpea, kale, and taro root dumplings at Whole Foods Market, Dedham, New England’s largest WFM store!
Over a year ago, I ventured into specialty food and could never imagine where this journey would lead me. I think back to last winter when I first contacted WF and started Asulia’s partnership with this amazing team of truly thoughtful and caring members of our community.
It all began with an in-store visit to sample the dumplings with some team members at WF. Back then, the dumplings were wrapped in a traditional wrapper and the recipes were different. We didn’t have packaging, a kitchen or a legal entity.
Today alone, I’ve been in contact with over ten team members at WF who have made it possible for Asulia to get on the shelf, including foragers, grocery, regional and marketing team members. Thank you Whole Foods for your support! I look forward to continuing the plans we have together.
I’ve always envisioned Asulia at WFM from the very beginning and I’m proud to partner with a store that has similar values as Asulia — to make our planet a better place and help our community eat healthier.
Hundreds of people have helped shape Asulia today. This includes our supporters at WF, other friends, family, Indiegogo supporters, volunteers, advisors and fellow foodie entrepreneurs. Thank you all.
Please look for our dumplings in Whole Foods. More locations coming soon!
I’m so thankful for this day. It’s an early Christmas present for Asulia :)
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