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Raj Sisodia, the co-author of the book Conscious Capitalism: Liberating the Heroic Spirit of Business spoke today at the headquarters of MassChallenge. I also heard his co-author, John Mackey, the founder of Whole Foods speak at the Fancy Food Show in San Fran back in January. Conscious capitalism is about higher purpose, stakeholder orientation, conscious leadership, and conscious culture. I fully support the movement to advancing the power of business to serve humanity. I plan to convert to a B Corp at a later date. For Asulia, it’s too pricey to start out this way, but soon!