New Years Eve
Dec 2013

New years eve afternoon and I’m at a Starbucks writing emails, vetting out different packaging design ideas, and ways to get the look I’m thinking of. I want it to show personality, with a focus on the ingredients while being a bit whimsical, clean, and modern.

I canceled my $40 YMCA gym membership last month to save money. Ever since, it’s been home workouts with the occasional splurge on a $5 vinyaysa or hip hop yoga class at Back Bay Yoga. This morning I busted out an oldie but a goodie of a workout DVD, tae bo kickboxing! It takes a bit more self-discipline to gym it at home. The same goes for entrepreneurship.  Ultimately, the buck stops right here cuz it’s just me at this point. There’s no one to point the finger at. I focus on finding a work-around to my problems.

I’m happy that the samples I received from a potential printer last week are up to par! Plus they run on 100% wind power which is why I hope this relationship with this printer works out. I found them reading Packaging Digest that mentioned their work with a food company.

Things take time. Actually, more time than I thought it would. I’m still waiting for a lawyer friend to draft up a non-disclosure agreement that I need. Life events and the holidays have been making things move at a snail’s pace. I’ve also reached out to friends who could possibly help out with illustrations and photography. Although, I’m still undecided on which medium to use. It’s good to be different, but it’s also important to study why other companies have chosen to stick with traditional food photography.