Redesigning our retail boxesJun 2014
It’s time to get out the crayons and markers! We’re redesigning our current Asulia fusion dumpling boxes to fit freezer shelves better and to better catch your attention.
Well not really, since we are ogling at designs online at The Dieline, in grocery stores, and more. I like to sketch out ideas in my little red moleskin notebook and work collaboratively with our designer to come up with new ideas.
While giving out samples of our fusion kale, chickpea, and taro root dumplings at events, I’ve gotten useful feedback about how our retail boxes look, and also more importantly how they make you feel upon first look. This is that it reminded you of another brand, it looked healthy, and simple.
In our initial foray into the world of packaging design, we strived to create a look that was clean, modern, simple, and something that fit in at natural and organic food stores. We accomplished the later so much that we’ve learned that our boxes don’t stand out!
So it’s time for change.
It feels a bit daunting to embark yet again into the world of packaging. Our current packaging may look simple, but it was a long process to get it from concept, to draft, to print. There are a number of factors to consider when designing a consumer packaged goods product. For example, what message you’d like convey, how certain colors make you feel. With only a few seconds to make a great impression on the shelf, understanding who you’re shoppers are, their needs, and a bit of marketing psychology comes in handy.
Being in the freezer is also different than a product that’s on the regular shelf. You’re looking through pane of glass that can accumulate a bit of condensation at times from the freezer door opening and closing. The use of colors and images need to be adapted to this type of environment.
The first time we printed our retail boxes, there were a number of issues we didn’t catch before going to print. To fix this, I hand stickered labels on ALL the boxes. In fact, some boxes I’ve stickered twice, after finding out about another issue. I’m thankful my fellow food entrepreneurs advised me not to print a large run. This go around, I’m implementing a checklist along with multiple editors to look over everything before we go to print!
We’d love your feedback on our ideas. Stay tuned!
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